What are the benefits of using PPC management services for my business
Pay-per-click management services are the process of overseeing and managing the company’s Pay-per-click ad spend and strategy. It is one of the best ways to increase the return on investment of your business. With the PPC management services, someone like a PPC management agency or a PPC specialist agency may oversee and manage your PPC strategy and campaigns, for maximizing ROI on your business. If you are looking to invest in PPC advertising management for your business promotion, this blog will give answers to most of the common questions about professional pay-per-click management. With PPC ad management services, you can manage your campaign in-house or through a PPC agency. The process of PPC management focuses on creating and optimizing your PPC campaign and it does not matter who works for your campaign.
Benefits and importance of PPC management services for my business
- Money saving - One of the biggest benefits of PPC campaign management is that it helps in saving money. Managing a Pay Per Click campaign is monitoring the results of ads published. PPC managers will be able to identify the ads that are performing well and the ones that are not performing. That means you need not worry about wasting money on ads that are driving sales or revenue for your business.
- It improves your return on ad spend – The second important benefit of PPC Management services is that PPC advertising management also improves your return on ad spend. Return on ad spend abbreviated as ROAS is the profit you earn from your ads. The Pay Per Click manager will continuously make optimizations and improvements to your campaigns based on the results.
- For example, if the Pay Per Click manager notices that a certain landing page layout yields more benefits and results in more conversions, the manager can improve other landing pages to maximize profits.
- 3. It helps you power business growth – By selecting the right PPC management strategy, one can yield amazing results with PPC. Your PPC manager will help in researching the highest-value keywords/ tags to target, optimizing your bidding strategies, researching your competitors’ ads, and much more to ensure your ads are always driving revenue.
Process of PPC Management Services -
Here is what you can expect your PPC specialist or agency to do for you when you opt for PPC management services:
- Keyword analysis - An essential component of PPC campaign management is the analysis of keywords. This process involves choosing the right keywords for ads, like when launching a PPC campaign on Google. Keywords and tags trigger PPC ads to appear in search results at the top. Right keywords need to be chosen to help your ads appear in relevant search results. With PPC management, you will conduct keyword research to find related keywords for your ad.
- Channel targeting - When you ask, “What is PPC management?” Many people will say it is the process of managing ads in Google search results. While search ads are the main type of PPC ads, they are not the only ones. Google also displays ads with search ads. Additionally, Google is not the only channel for running paid online ads either. There are other search engines too like Bing and social media networks like Facebook are also part of PPC advertising management.
- Competitive analysis - Whether you do your PPC campaign management in-house or partner with a PPC company, you will perform a competitive analysis. Your competition will run PPC ads, so you must keep tabs on what they are doing so you can outperform them.
- Landing page creation - The landing page is a core component of PPC ad campaigns. With PPC advertising management, you will focus on creating landing pages that keep leads engaged with your content. When your PPC ad is clicked by someone, it takes them to a landing page.
- Monitoring - Another part of pay-per-click management is monitoring the ad campaign. When a PPC campaign is launched, the same needs to be tracked to ensure its driving results. With PPC campaign management, you monitor your campaign’s performance to see if you need to optimize keyword targeting, update ad copy, or change your landing page. The process of monitoring helps to know if you are getting the desired return on investment (ROI) from PPC.
- Testing - Along with monitoring, PPC management services should also encompass testing. When you run your advertising campaign, you need to test different parts of your ad so you can ensure you are putting out the best version of your PPC ad. When you conduct testing, you can test anything from your landing page title to your ad extensions.
How much do PPC management services cost?
The cost of the PPC management services cost depends on the type of model chosen. The two PPC management cost models are as follows:
- In-house PPC - If you go for the in-house campaign, your biggest costs come from maintaining staff. Salaries are the most significant in-house expense. If multiple people from your marketing team are also working for the PPC, then their salaries and any additional compensation shall form part of the in-house PPC cost. Another cost factor is time. If your team members are busy running your PPC campaign, it is going to take up their time from working on other tasks. While this is not a monetary cost, it can affect tasks that have a financial impact on your business. Should you decide you do not want to take team members away from their tasks, it leads you to hire additional employees. Hiring more employees will add more salaries you will have to account for in your company’s expenses.
- PPC management company - When a PPC management company is hired, the cost of the hiring shall depend on the type of package you opt for. Some companies will have a set rate, while others will charge based on how much you are spending on PPC ads.